A bit about me:

I’m a Graphic Designer and Art Director working across print, digital, & motion.

My creative foundation was built at Whanganui School of Design, and my practice is rooted in concept-led thinking and visual restraint, building clear, intentional systems that translate seamlessly across formats.

I bring experience across digital, performance, print, and integrated campaign design, delivering creative across CRM, display and rich media, Google Performance Max, paid search and display, Meta and paid social, and OOH, alongside brand, editorial, and campaign-led print, including marketing collateral, large- and small-format print, environmental applications, packaging, and production-ready artwork. I’m experienced in leading creative from concept through execution, adapting work to platform-specific requirements, and working closely with media, production partners, and suppliers to ensure quality, consistency, and performance at scale. I have also managed design and content teams, overseeing workflows, mentoring designers, and aligning outputs with strategic goals. Additionally, I bring motion design and animation capabilities, creating animated assets and sequences for digital platforms and music videos, with a focus on composition, timing, and motion storytelling across formats.

Outside of design, I’m a father, husband, musician, tattoo collector, and gym rat. These experiences inform my perspective and shape the way I approach creativity, tone, and storytelling.